Why I invested: Whitney Port on investing in Beryl prenatal vitamin brand

Perelel, which is promoting itself as the first OBGYN-founded prenatal vitamin supplement brand to deliver targeted nutrition at every stage of pregnancy, has announced the completion of a $4.7 million fundraising event with the participation of notable celebrities in business, fashion and wellness.

The company’s subscription-based business model spans a number of product offerings targeted to the specific life stage the customer is in, including a pregnancy support package; prenatal packages for the first, second and third trimesters; Packs after childbirth and early motherhood; A daily multivitamin for women of all reproductive ages. Perelel also offers men’s offerings, including a multi-support package and additional supplement products for iron, libido, and probiotic support.

hills The star and founder of Cozico Whitney Port recently shared more with him luck About her prenatal experiences and subsequent interest in investing in the company.

• start: beryl
• Site: Santa Monica, California.
• Year Founded: 2018
• evaluation: refused to disclose
• investment level: seed
• Number of Employees: nine
• Other major investors: Unilever Ventures led the initial round with additional investors including Willow Growth Partners. Gaby Dalkin, CEO of What Gaby Cooking; Marisa Hermer, restaurateur and owner of Draycott, Olivetta, and Issima; Rocky Barnes, founder of The Bright Side; Julia Hunter, MD, founder of the College of Dermatology. Joanne Newgen, Co-Founder and CEO, Bumo; Aimee Song, founder of Song of Style and Two Songs; and Ali Weiss, Director of Marketing, Glossier

Why invested, in her own words

Since I struggled for the second baby, I’ve become more aware of the ingredients I’m putting into my body. In my research on prenatal vitamins, I’ve learned that most supplement brands on the market offer a one-size-fits-all approach to nutrition, which neglects doses and essential nutrients during the various stages of pregnancy and postpartum. After several miscarriages, I’ve learned that there is no one answer or one solution to fertility problems. Every miscarriage has happened for a different reason.

So, as someone who can relate intimately to these multi-level issues that Perelel addresses head-on in women’s healthcare, I was immediately drawn to the brand’s innovation and mission-driven business model. After my son was born, the postpartum gave me additional problem areas and I needed a boost; Perelel checked all the boxes I needed. Now I know countless women who are similarly struggling and would really benefit from the product.

Perelel is more than just a business venture to me, and the value proposition goes far beyond just the dollar sign. Their products are intentionally designed for every stage of femininity by a team of top women’s health doctors, including reproductive endocrinologist, Dr. Andy Huang (who formulated the vitamin packs to support pregnancy).

The intent behind building a brand community also moved me. It’s much more than just a customer base. It’s a closely supportive network of women where we can count on each other for emotional support and tap Perelel’s team of doctors and experts for insight. Finally, for every subscription, Perelel donates a supply of its own prenatal vitamins to underserved women in the United States who lack access to high-quality prenatal care.

This is part of Why I Invested, a series featuring famous investors from all different backgrounds and industries, and reveals why they are inspired to invest their own money in a new business.

from San Jose News Bulletin https://sjnewsbulletin.com/why-i-invested-whitney-port-on-investing-in-beryl-prenatal-vitamin-brand/