Even if you don’t follow celebrity news, it’s impossible to ignore the onslaught of celebrities beauty The lines in the past few years, from skincare to makeup and everything in between. In the skincare world alone, there are lines from Pharrell Williams, Gwyneth Paltrow, Jennifer Lopez, Scarlett Johansson, Brad Pitt and even… Travis Parker?
It’s really hard to choose from all the skincare products and brands out there, even before adding the celebrity factor into the mix. What should we look for? Packaging? Environmental brand credentials? Active ingredients? The famous founder?
Whether you have more Hailey Bieber A less is more approach to skincare, or a long, luxurious routine like Kim Kardashian, there’s something for everyone when it comes to a celebrity ensemble. (These two popular pioneers caused a stir earlier this year when they launched their skincare lines within a few weeks of each other.) Different brands target different audiences: Bieber’s Rhode, for example, It is a set of three affordable products with prices ranging from $16 to $29. On the other end, we have Kardashian’s Skkn by KimAnd the A line of 11 products inspired by her necessities, costing between $37 and $95.
“In my opinion, no celebrity skincare line has released truly innovative formulas that differentiate themselves from the products currently on the market.”
– Ester Olu, cosmetic chemist
Celebrity skincare isn’t new, but there’s been a spike in recent years, with brands like Williams’ Humanrace, Paltrow’s Goop, and Lopez’s JLo Beauty, as well as Honest Beauty. By Jessica Alba, Cora Organics by Miranda KerrFifty skins by Rihanna, Soulcare keys By Alicia Keys and more. newly, Singer Ciara announced the imminent launch of her skincare line on a missionwhile Johansson came out with a minimal start last spring. Women may dominate the skincare world, but maybe not for long: Pete and Parker launched their own skincare lines — lo fielde and Parker Wellness, Straight. (The Parker brand is already facing a backlash, with critics saying its products are too expensive and don’t feel “authentic” about its identity).
cosmetic chemist Esther Olu She told HuffPost that the increase in celebrity skin care is in part a marketing move, especially after COVID-19 hit and people started taking better care of their skin.
“Skin care has become the most profitable market [in 2020] And I think the celebrities and their supervisory agencies noticed that and wanted a share of the sales.
The beauty industry has grown exponentially in the past few years, so it makes sense for investors (and celebrities) to focus on this space, said Krupa Koestline, clean cosmetics chemist and founder of KKT Consulting.
If you want to invest in celebrity skincare — as with any skin care — you want to know you’re getting your money’s worth. Are the active ingredients present? Are the formulas good? Did the founder work with a reputable dermatologist and chemist when creating the products? In theory, celebrity lines can be amazing, as they can invest in quality ingredients and thoroughly test their products to get the best possible result. So, is there a fail-safe way to know what to pick? We spoke to the experts to find out.
“It’s all about the ingredients and formulations,” said Dr. Dendy Engelman, a board-certified cosmetic dermatologist and Mohs surgeon at Shaffer Clinic in New York. “Some celebrity lines are created more carefully than others. I always look for high-quality, scientifically backed ingredients before recommending products.”
Experts say looking at the ingredients and seeing how well they match your needs is important. “You want to make sure the products contain great active ingredients like antioxidants and tried-and-true vitamins,” Engelman told HuffPost. “I also like when brands invest in clinical studies, so you know what you buy will do what they say it will.”
“Recently, skincare product marketing has been all about creating a buzz around specific active ingredients and their concentrations; think retinoids, AHAs, niacinamide and others,” Koestlin said. “This has led consumers to believe they need to build an advanced skincare routine with maximum concentrations for each activity, but every skin is different.” Focusing on the specific needs of your skin is vital to prevent you from overdoing it.
San Francisco Chronicle/Hearst Newspapers via Getty Images via Getty Images
These skincare lines often cost more than similar products, just as expensive high-end clothing brands do. Deciding whether to purchase celebrity beauty products, rather than more affordable options, is up to you, and will ultimately depend at least in part on how closely you relate to a celebrity.
Makeup can be wiped off if it doesn’t work for you, but the wrong skincare product can damage your protective barrier and wreak havoc on your skin. Celebrities are often seen as role models, and they have a responsibility to do their due diligence when launching skincare shows. Oulu explained that launching a sunscreen product is a great start, even though it’s the toughest formula in development.
“I feel that there is a sense of responsibility on the part of the founders and developers of the brands when crafting products,” Oulu said. “Some celebrity skincare lines release sunscreen at launch or soon after, which indicates to me that celebs and their team do their due diligence by researching their skincare essentials, while others are releasing products with them.” [only] Exfoliating ingredients, enzymes, etc., which can make the skin feel sensitive when exposed to sunlight.”
Skin care is a billion dollar business. In 2020, according to statistaAnd the The market generated about $136.4 billion, and most of the revenue was in the US. It makes sense from a marketing perspective that celebrities are profiting from this industry. Some brands look great on your vanity, while others focus on ingredients and formulas. It can be assumed that others are mostly interested in making money.
“As the space becomes more crowded, real innovation and credibility will be needed for these brands to be successful in the long term,” Engelman said. Consumers can often only see claims made for marketing, and understand when a celebrity reveals a product and declares “This is what I’ve been using for the past three years” without mentioning visits to dermatologists. Of course, there’s nothing wrong with cosmetic improvements, but for some celebrities to promote skincare and pretend they haven’t benefited from anything else, it’s deceptive to their followers and fans.
“In my opinion, no celebrity skincare line has released truly innovative formulas that differentiate themselves from the products currently on the market,” Ulu told HuffPost. “If a consumer loves a particular celebrity and is willing to try new products, a celebrity skincare line is not far from the question.”
So, are celebrity skincare lines worth it? It could be, if it covers your skincare needs. However, keep in mind that similar products may be available at a lower price from a less popular brand. If you choose the former, make sure the ingredients are suitable for your skin before buying, as you would any other product.
Originally published at San Jose News Bulletin
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