A new Cisco survey shows that consumers want more transparency about how companies handle their data

News summary:

• The Cisco Consumer Privacy Survey 2022 reveals that consumers want more transparency about how their personal data is used and protected.
• Consumers support artificial intelligence (AI) but are concerned about how companies will use AI; 65% have lost faith in organizations due to their use of artificial intelligence.
• Consumers around the world are taking increasing measures to protect their data.
• Consumers want their government to play a leading role in protecting privacy, and 61 percent feel the laws have a positive impact.

San Jose, California.And the October 11 2022 /PRNewswire/ — Cisco has published its 2022 Consumer Privacy Survey*, an annual global review of consumers’ perceptions and behaviors regarding data privacy. This year’s survey highlights the critical need for more transparency as consumers say their top priority is for organizations to be more transparent about how they use their personal data. The survey also showed that while, in theory, consumers support AI (with 54 percent willing to share their anonymous data to improve AI products), many (65 percent) have lost trust in organizations due to their use of AI.

“Organizations need to explain their data practices in simple terms and make them readily available so that customers and users can understand what is going on with their data. It is not only required from a legal point of view; trust depends on it,” he says. Harvey JangCisco Vice President, Deputy General Counsel, and Chief Privacy Officer.

This year, 81 percent of respondents agreed that the way an organization handles personal data is indicative of how it sees and respects its customers — the highest percentage since Cisco began tracking it in 2019.

Consumers increasingly take action

In response to the erosion of confidence in organizations’ ability to protect data, many consumers are taking measures to better protect their data themselves, including:

• 76 percent said they wouldn’t buy from a company they didn’t trust with their data
• 37 percent indicated that they have already switched providers on data privacy practices
• 53 percent say they manage their cookie settings from a website before agreeing
• 46 percent of those who have a listening device at home say they turn it off regularly to protect their privacy

Separate business and consumers when it comes to AI

Constantly evolving technologies make it difficult for consumers to trust companies with their data. Most respondents believe that the potential benefits of AI outweigh the risks, provided that anonymization is done properly, with 54 percent willing to share their anonymized personal data to help improve AI-based products and decision-making.

However, there is a disconnect between businesses and consumers: while 87 percent of organizations believe they have processes in place to ensure automated decision-making in accordance with customer expectations, 60 percent of respondents expressed concern about how organizations use their personal data for AI. Powerful steps organizations can take to address this include giving consumers the opportunity to opt out of an AI app and explaining how their AI app works.

Desire for government to play a key role

Finally, more than half said national or local government should play the primary role when it comes to protecting consumer data. Many consumers do not trust private companies to be responsible for personal data on their own.

As governments and organizations continue to demand protection over data transferred outside their national borders, it places more data localization requirements, requiring that data be physically stored in the country or region in which it was collected. However, data localization has a price. The Cisco Data Privacy Standard 2022 study reported that 88 percent of surveyed organizations experience significant incremental operating costs due to data localization. Consumers are evenly split on the value of data localization (41 percent in favor, 41 percent against) if it adds a cost to the products and services they buy.

“We hope the insights from this survey will motivate organizations to continue to prioritize their customers’ desire for security, privacy, and transparency,” he said. Brad ArkinCisco Senior Vice President, Chief Security and Trust Officer.

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Anonymous survey analyzes the responses of 2,600 adults in 12 countries (AustraliaAnd the BrazilAnd the ChinaAnd the FranceAnd the GermanyAnd the IndiaAnd the ItaliaAnd the JapanAnd the MexicoAnd the Spainand the United Kingdom and the United States) where respondents did not know who conducted the study and individual participants were similarly unknown to researchers.

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Originally published at San Jose News Bulletin