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More companies are embracing product-led growth (PLG), where the product itself does most of the sale, and usage-based pricing (UBP) — meaning users are charged based on consumption, not seats — than ever before. A new wave of startups helps them succeed. Let’s explore. – I
Enabling product-led growth
SaaS companies that embrace product-led growth – as more and more do – often have a problem: they know large groups of people are signing up for their products, but they don’t know which of those users their customer success team should reach out to in order to promote paid features or sales increase.
Revealing the right leads is one of the main challenges of freemium models: some customers will never convert from the free tier, while others can generate very valuable revenue in the fold, as long as they get the right offer at the right time. But knowing who requires connecting the dots between the use of the product and the tools that the marketing and sales team uses in their day-to-day business.
from San Jose News Bulletin https://sjnewsbulletin.com/the-rise-of-product-led-growth-creates-opportunities-for-startups-techcrunch/
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