Citi National Bank of Florida will become the official bank and mortgage partner for the Orlando Magic Center and Amway during the 2022-23 season, the two organizations announced Tuesday morning ahead of the season opener for the Magic against the Pistons Wednesday in Detroit.
As part of the partnership, City National Bank will be the first partner whose logo will appear on Magic’s warm-up jerseys – a branding opportunity that the NBA created last season.
“Orlando Magic is pleased to establish an exclusive partnership with Citi National Bank of Florida,” Magic CEO Alex Martins said in a statement. “With City National Bank’s continued commitment to growth in Central Florida, we are excited to help them in their continued success. As a champion to the community, we share the commitment to our community and look forward to seeing the partnership thrive through the many collaborations planned for Central Florida.”
The partnership also includes a small business induction program, financial literacy platform, exclusive access to Magic experiences for bank customers, naming the Amway Center reception room to the City National Bank Hourglass Room, branding during televised Magic games and brand integration with Magic, including Digital signage inside the arena during all Amway Center events as well as on the outdoor digital board facing I-4.
Citi National Bank, which is headquartered in Miami and is the second largest bank in the state, will be one of Magic’s seven “Community Champion” partners. Team partners include Walt Disney World, PepsiCo and Florida Blue.
“City National Bank has been a trusted partner for Florida’s businesses, families, and communities for more than 75 years, and Orlando and Central Florida are key markets for our growth strategy,” said Jorge Gonzalez, Vice Chairman and CEO, Citi National Bank of Florida. in the current situation. “Orlando Magic is more than just a distinctive Central Florida brand, it is an invaluable source of community service and philanthropy, values that closely align with CNB’s commitment to supporting more than 300 nonprofit organizations across Florida annually. We are excited to work with the team. To give back in a meaningful way and this partnership underscores our commitment to Central Florida.”
This article first appeared in OrlandoSentinel.com. Email Khobi Price at khprice@orlandosentinel.com Or follow him on Twitter at Tweet embed.
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Originally published at San Jose News Bulletin
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