growing market Sales tools have given rise to a strange cottage industry: DevOps startups that specifically target software used in sales and marketing functions.
(Here, “DevOps” refers to tools that automate processes between software development and IT teams.) It’s become an entire burgeoning segment, with vendors selling DevOps software platforms including Salesforce that are meant to facilitate the integration of sales technology into a company workflow. Present.
But wait, you might say: Wasn’t the promise of sales software to reduce the need for custom coding to get sales-related tasks done? Well, yes – to an extent.
Take Salesforce, for example. Designed as a CRM platform, it has evolved over time into a development platform – but without many of the components required to adapt it to the specific needs of organizations.
from San Jose News Bulletin https://sjnewsbulletin.com/startups-building-businesses-from-devops-tools-to-existing-sales-platforms-techcrunch/
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